user engagement in social networking sites
A breakdown of the average time of netizens accessing social networking platforms and their market share is presented in the table and pie chart subsequently.
In the table, the Twitter users spending their time daily for twitting is the lowest one among the others with 0.6 hours, while the highest average spend is seen from Linkedin users of 1.7 hours per day. Meanwhile, netizens visiting other networking sites such as Facebook and Instagram have the average time to visit of around 18.2 and 16.6 each day consecutively.
However, most internet users have a Facebook account and actively communicate on that platform with over a half from the proportion given, whereas the second position of the market share is Twitter with 19%. Lastly, Linkedin has a smaller portion with only 11.34% of the netizen actively using that site.
Overall, although the internet users have less daily activities in accessing Twitter, the platform has the most average user visits if compared to other sites, whereas the average user engagement for Linkedin shows the reverse. Moreover, Facebook has the highest proportion of market share.
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