Scholarship / Personal Statement shows how your own interests are linked to the Digital Marketing programme [2]

Hello Dears,
I really need your urgent support , I have written two versions of personal statement and I need your advice whether to combine or adjust any of them. So Many Thanks in Advance.

Please provide a statement that shows how your own interests are linked to the Digital Marketing programme. In this statement please describe your academic background, your reasons for applying for this programme and what you hope to gain from it, including any relevant experience, strengths, ambitions or research interests. ...max. 4000 characters

statement for a UK University - Marketing MSc

Version One:
Over eight years ago, during the summer 2009/10's marketing internships with a telecommunication company is when it has all started for me. That is the time I was introduced to the marketing world and concept. That is when I came to find out how much creativity and outside the box thinking is required to achieve set objectives for set campaigns for the company. I was inspired by the marketing processes used to either gain or retain existing customers.

Considering that Marketing is my desired field of specialization since being graduated from Faculty of Commerce, I researched for more information on Marketing shortly after my graduation and took a course named: "Marketing Professional Certificate" at the American Chamber of Commerce in Egypt where I have gained more valuable knowledge in that field.

Two years ago, after five years of working for Allianz, I took another Marketing course online through ALISON, which helped me stay up to date with latest skills and technology used in the marketing industry. And currently, I applied for two Bronze Level Certificates at Allianz Global Life and Health Academy. One of them includes a module of Digital Marketing that updates my knowledge heavily.

Needless to mention that I could not leave an opportunity to initiate and provide my company with new ideas such as providing an Arabic version of the website content in order to attract Arabic speaking customers, and create a mobile application that would help customers stay up to date with the latest offers and deals from the company and be informed of the required data they need.

Staying up to date with the latest online and offline techs, methodologies and techniques is must if you don't want to be left behind, hence the reason why it is important to secure the right education in order to remain ahead of the competition. Having said that, I trust that my genuine passion and desire to learn will see me through most challenges.

As we live in a digital era, one owes to understand that the future of business growth is mostly online, simply because: "that's where people are". So choosing to study a MSc in "Digital Marketing", seems to me the most logical option based on my previous experience and studies as well as my future plans.

King's College London is my top choice as it is one of the top ranked teaching universities worldwide. It enjoys good reputation in teaching and has a very diverse community which is an excellent combination of world class education and networking in multi-cultural environment. Studying digital consumer behavior in addition to marketing analytics and research as core modules, would be a fantastic addition to my current experience and skills. I believe it will give me strong knowledge in this field in both theoretical and practical approach as it will not only help to gain the required skills but also it covers the upcoming development in this industry.

Graduate / Personal Statement for a UK University - Marketing Master Level [2]

Please I need your help. It's my very first time to write a Personal Statement. I know it is too long but I couldn't know which paragraph i should throw away. So please check if it's relevant to the PS parameter or not. Kindly comment, correct and rephrase if needed. Many thanks in advance.

sop writing - marketing field

Marketing is my desired field of specialization since being graduated from Faculty of Commerce. My interest grew deeper during my internship in Marketing Department at ---- Telecommunication Company through my undergraduate's years. That helped me to understand that it is the core department in every company. Also showed me how much creative and innovative a successful marketer should be. I could easily get that brainstorming and out of the box thinking are the keys of the success, and this was very interesting to me. I have seen how people are thinking and doing efforts to provide new ideas, new products and new services for both current and new customers in order to reach win-win situation -for customer and company-. I could not leave an opportunity to initiate and provide my company with new ideas that will help to enhance the communication with customers. Some of them was, add Arabic language to our website to make it easier to all customers to understand the content. And, create mobile application to make it more accessible to the customer and be updated of the information they need.

My reading passion led me to read more about Marketing and its specializations and shortly after my graduation, I have participated a course "Marketing Professional Certificate" at the American Chamber of Commerce in Egypt where I have gained more valuable knowledge in that field. Also after my hiring at ---- I have applied for Marketing course online through ALISON, which helped to update me with very supportive and useful material. My reading desire did not stop in that direction, I have read many books of self-development like some of Dale Carnegie and Steve Harvey. This obviously helped to grow my skills in many directions which supported in my personal and professional life in parallel.

When I was newly hired I was in charge to support customers based in the Upper Egypt Zone (ten governorates). And, due to the remarkable progress achieved by the branch, the number of customers had increased so two employees had been hired. I had then been assigned new responsibilities and moved to another department and my position was then assigned to someone else. Despite this change, the customers were still asking for me when visiting the office and contacting me for assistance. I convinced them to put their trust in the new handlers and assured them that they will get the highest quality service. Also, I offered all newcomers the necessary support they needed to perform their job at the highest level. I was able to use that experience and knowledge when I moved on into my new role.

Also I joined a charity that organizes food packaging and delivering to the most impoverished Egyptians located in remote areas very difficult to access. I had to use my network to help the distribution process, I instinctively got in touch with co-workers, friends and family members, to reach out as many people as possible. It was an experience that opened my eyes to a world that I was never exposed to before.

During my seven years of work at ----, I have learned the trade and adapted to challenging demands of a corporate environment. At the beginning of my work in Life Operations department, I was responsible for Direct Sales business channel only. Therefore, I did not save any efforts to add Bancassurance business channel to be operated entirely by my myself in order to improve the general business flow as it was initially centralized at Head Office. That was not easy to convince the higher management, and it took time and efforts, as they refused at first. After viewing the reports and analysis I have provided which ensures that we can start with a small area, and since they believe in my abilities, they accepted the idea as a testing phase. The satisfactory results achieved and the significant feedback, encouraged them to assign the whole zone to me. And the success carried on.

Additionally, my department is responsible for a vast amount of tasks, the massive volume of steps and conditions were more than anyone of us could handle without making mistakes. That led to time wasting and postponement of the work. So, I have initiated a project to solve this problem by gathering all tasks performed and applied by the department in one place (Business Reference). This was accepted by the higher management when presented, and I was in charge to complete it in a brief time. I immediately explained it to my team of six, assigned them the tasks, setup the targets and the deadlines. Leading the team was very challenging. First, as the youngest member of the team, it took a while to gain their acceptance. I could motivate them, keep the spirits high, and provide achievable targets and deadlines. Second, each member of the team is located in different city - so I was supervising remotely - which in itself had its own challenges. However, I could make the team succeeded, that after an internal review the company has decided to use my methodology and apply it to the whole department, for existing and newly hired staff members.

Since we live in the digital era, one owes to understand that the future of businesses growth is online, simply because: "that's where people are". So Choosing to study MSc in "Digital Marketing" at your university, seems to me the most logical option based on my previous experience and studies as well as my future plans. ---- University is my top choice as it is one of the top ranked teaching universities worldwide, and has a very inspiring academic community. This course can build the understanding of the techniques and the power of e-marketing aligned with the other influential factors in the market. Through studying consumer behavior in addition to marketing analytics and research as core modules, would be a fantastic addition to my current experience and skills. I believe it will give me strong knowledge in this field in both scientific and practical approach as it will not only help to gain the required skills but also it covers decision-making and the upcoming development in this domain.

Scholarship / In five years after my scholarship, I would reach higher managerial level in my country. Chevening [7]

Please I need your help to evaluate my essay and to check is it relevant to the Chevening parameter or not, please comment, correct and rephrase if needed. Thanks in Advance.

Post career question: Chevening is looking for individuals who have a clear post-study career plan. Please outline your immediate plans upon returning home and your longer term career goals. You may wish to consider how these relate to what the UK government is doing in your country.

carrer in Egypt plan

Egypt, among other countries worldwide, owns different resources that are unfortunately not effectively used or utilized to reach the required development.
In that light, my immediate plan after Chevening Scholarship would be to start my career as an effective marketer. First, I would like to gain a real work experience for a year in one of the top ranked companies where I could use my gained knowledge, practice my new abilities and skills. Also, I could meet experts in Marketing field so I can obtain advises related to the Egyptian market.

This year would give me the confidence to apply for the government in Tourism Ministry. I believe that my abilities and advanced knowledge gained through my studies and my work experience would extremely help to provide new thoughts, concepts and perception in that field. As per reports, Egypt owns one-third of the world's monuments, in addition to very attractive places but unfortunately, they are not well presented. I am sure that I would be able to provide accurate plans and new ideas to correctly exploited this treasure through using my gained marketing skills in several directions. I would start with conducting trainings and workshops for the employees to share all what I have of experience, knowledge and skills acquired through my studies in UK and the professional life. So, I would be able to change the methodology followed and applied in this place and apply the new concept, in order to show the beauty of my country and attract more tourists to visit and enjoy the Egyptian civilization's history.

That would incredibly help for the nation's growth as tourism plays a key role in the country's revenues. Therefore, this would lead to economy development, and that's exactly aligned with what UK government is offering to my community through the projects and programs provided in several areas.

Accordingly, in five years after my scholarship, I would reach higher managerial level in my country so I will be more responsible to continuously offer extra plans, campaigns and projects to successfully reach the ultimate goal that I am always seeking to achieve, the community and the country's growth.

Scholarship / I will spare no effort to enrich my networking, experience and knowledge to serve my community [12]

Please I need your help to evaluate my essay and to check is it relevant to the Chevening parameter or not, please comment, correct and rephrase if needed. Thanks.

Networking Essay - Chevening Scholarship Question

Chevening is looking for individuals with strong networking skills, who will engage with the Chevening community and influence and lead others in their chosen profession. Explain how you meet this requirement, using clear examples of your networking skills, and outline how you hope to use these skills in the future.

According to several international organizations such as the WESP (World Economic Situations), IMF (International Monetary Fund) and the World Bank, Egypt is a developing economy with a gross national income per capita in the "Lower to Middle Income".

What that essentially means is that there is a lot of people in Egypt who need help. As a woman that was born in Egypt, grew up in Egypt, educated in Egypt, worked in Egypt, I cannot be indifferent to the suffering of so many in my country.

To that affect, I have joined a charity that essentially organizes food packaging, distribution to the most impoverished in the country who, more often than not, are in remote areas very difficult to access and basically rely on the very resilient work from those charities for their basic necessities (Food, water and shelter).

And this is where I had to use my network in order to help the distributions process, I instinctively got in touch with co-workers, friends and family members, to help out and reach out as many people as possible. Needless to say, that seeing the expression of gratitude and smiles on their faces is a memory I will cherish for much of my life.

Professional life has also another example. When I was newly hired I was in Agency Services department and as per the branch I am working in was recently opened, so I was charged by other functions related not only to my department, but also to many different departments so that gave me the opportunity to build a very strong network with almost all the company's departments.

When the branch recorded a remarkable progress, I have requested the higher management to hire new employees to whom I became the first support tool as I was directing them to the responsible and concerned person in every issue they face according to my network, experience and knowledge.

That was honor and pleasure to lead and support others in their personal and professional life. I am willing and committed that I will never save an effort to enrich my networking, experience and knowledge and transfer them to improve my community where I live and to help thousands of people.

Scholarship / My ability to succeed as leader and as follower in any given responsibility - Chevening application [7]

Please I need your help to evaluate my essay and to check is it relevant to the Chevening parameter or not, please comment, correct and rephrase if needed. Thanks.

Chevening Scholarship Essay: Leadership Question

Chevening is looking for individuals who will be future leaders or influencers in their home countries. Explain how you meet this requirement, using clear examples of your own leadership and influencing skills to support your answer.

Learning from others' experiences is good but going where no one else has previously gone is surely better, so a new path could be left. This concept has taught me to always examine what is new to find the appropriate ways to solve problems even if sometimes it could be seen difficult, not just to improve my environment but also to serve as a guidance to positively influence and support others into understanding and accepting what is required to be successfully accomplished in order to achieve the desired results.

Therefore, as per my work in Life Operations Department at --- , we are responsible to apply many different tasks, and because of the multitude, some conditions or steps might be hard to be recalled at time of applying the task which may cause wasting time by postponing the task or applying it incorrectly which will lead to serious troubles for the employee and the company.

So, I had to find a way to solve this problem and I could reach a valuable idea, which is gather all the required data, information, conditions and the announced standards of each task performed by the team in one place. So, a clear and accurate Business Reference for all missions and tasks performed by the team is my next goal. I informed my manager with the suggestion, he agreed and I was charged to complete this mission in a very short determined time. Immediately I communicated with my team that consists of six members and explained it to them minutely. After our discussion, I have distributed the tasks and gave them deadline. During this time, I asked them to send me any progress they reach to follow-up and review the accuracy of the provided data. I was always reachable for any member to ask freely and provide support if needed.

I have faced two main difficulties, first I am the youngest member in the team, so it was not easy to lead them and let them accept to be supervised by the youngest one. Second, each one of the team is working in a different branch so I was supervising them remotely. However, I could successfully spread the spirit of high motivation among the team members and that was my key of success as they have finished the required tasks before the deadline. After intensive review from my side of the accomplishment as a whole, I have provided the Business Reference to my manager before the time he has previously determined. This reference had been distributed to the whole department as well since it became a helpful tool that save much time and could be used for the current and new hired employees.

My past experience reveals my ability to succeed as leader and as follower in any given responsibility, as an individual or in a group, with high spirit of commitment and leading no matter the difficulty involved.