Writing Feedback / 'the detrimental influences that TV adverting has' - essay regarding TV advertising [4]

With the development of market economies, advertising has become a dominant feature in television industry. Despite the information brought to us by television, there still exits strong criticism against TV advertising. What's your opinion?

Since the day that television has been invented, the idea of advertising has been embedded into it. For the last decades, television advertising has expanded exponentially. Meanwhile, the debate over the pros and cons of adverting is becoming more and more intensive-from the psychological impact to the anti-propaganda campaign for consumerism. In my opinion, it is necessary to curb the expansion of advertising on TV and implement more rigorous supervision.

First of all, there is numerous amount of evidence to suggest that advertisements on TV can influence consumers involuntarily and the effect is multiplied for children. In the late 1980s, the notorious subliminal advertisement, which is a technique to flash pornographic pictures at a speed that cannot be identified by human eyes in advertisements, became popular. After watching this kind of advertisements, consumers will remember products better without subconsciously. However, children are more vulnerable when they are exposed to inappropriate information. Fortunately, subliminal advertisements have been banned in most of countries, which is a piece of more conclusive evidence to the requirement of stern supervision.

For the television industry, adverting is losing its predominant position with the coming era of digital television. Advertising enjoyed its acme when the market was filled with analogue TVs, because audiences have limited control over the viewing process-audiences cannot skip advertisements by clicking a button-and television industry rely on the profit generated by advertising. However, for digital televisions, users can record any program on their hard drives and control the watching process at discretion. More importantly, most of digital channels are not free and the subscription fee becomes the new profit generator.

All in all, despite all the detrimental influences that TV adverting has, the day that advertising goes to distinction may never come, but it is exactly why we should impose better control over it.

Writing Feedback / 'Doctor is a respectful job in many cultures' - IELTS essay [5]

Question:Environmental hazard are often too great for particular countries or individuals to tackle. We have arrived at a point in time where the only way to lessen environmental problems is at an international level. To what extent do you agree or disagree

Anstwer:
Doctor is considered as the most caring, generous and noble profession, because they carry on the duty to heal the wounded physically and psychologically. However, as the increasing demand for monetary rewards, many doctors have been accused to be unethical to abdicate their responsibilities to serve the general public as more doctors practice lucrative services for rich patients. In my opinion, the benefits from giving privileges to rich patients overweight the drawbacks.

First of all, the booming of private health services, which include plastic surgery, maternity caring, and private health care, can be complementary to the public health system. Indisputably, most of public hospitals-no matter in developed or developing countries-are operating at near-full capacity and the conditions are normally unsatisfactory. Therefore, the thriving of private health services would provide an attractive option for patients who can afford and, furthermore, it can alleviate pressures on the public health system.

Moreover, only with increased living standards can patients demand the division of private and public health care. Plastic surgery is an excellent example to elaborate on this. A few decades ago, only a handful of celebrities have received cosmetic surgeries, whereas from the new millennium, plastic surgeries are becoming prevalent among females and even males, despite some social criticisms. It is the market demand that make sure the sprout and thrive of plastic surgery. Furthermore, plastic surgery can transcend its meaning beyond monetary benefits when surgeons help patients to repair burned skin.

By the conclusion, doctor is a respectful job in many cultures and the integrity and dignity of this profession should not be stained merely because doctors provide services for the rich minority.

Writing Feedback / 'more and more exhibitions and sculptures appearing in public' - IELTS Essay [5]

Topic Nowadays we are seeing more and more exhibitions and sculptures appearing in public. It is wrong that governments funding artist projects when there are more important things we could be doing with taxpayers' money.

To what extend do you agree or disagree with this opinion

Art is the outcome of individualism in lieu of collectivism, which implies that art can only be appreciated by certain groups of people. Therefore, there are accusations against governments' attempt to support art projects financially when the money can be spent in other public services. In my opinion, it is beneficial to augment spending for public art projects.

First of all, successful public art projects can stimulate tourism industry substantially. Datong, which is a common city in China, has just been crowned as the "capital of sculpture", as the implementation of city renascence project-reconstruction of ancient sculptures, maintenance of historical temples, and exhibitions of contemporary arts. Surprisingly, not only can citizens in Datong enjoy a more artistic environment, but also the thriving of tourism industry has created a chain effect to boosting other infrastructures, such as transportation. Therefore, public art project is an integrated part of urban development which should not be isolated.

Secondly, public art projects are educational and inspirational because they can enhance self-identification as a good citizen. There are many memorial statues which are designed and build to commemorate significant historical events or to pay tribute to individuals who has rendered meaningful contributions to the society. These may not be aesthetic beauty behind them, but they are beacons to illuminate histories that should not be forgotten and to encourage the younger generation to carry on their ancestors' legacy.

In conclusion, governments should be supportive to the development of art projects not only because they can boost tourism industry, but also to educate citizens

Writing Feedback / 'experiences obtained from work and travel are valuable' - IELTS essay [2]

Question Students who go directly from school to university benefit less from, and contribute less to their courses than those who take a job or travel in order to get more experience in the real world before starting higher education. To what extend do you agree or disagree with this statement?

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Answer
It has almost become a western tradition for students, who are about to commence the first year of university, to take a year off to either conduct first attempt in the workforce or fulfil the teenager dream-visit foreign countries and appreciate exotic culture. Although it is beneficial for students to gain working experience and explore the world, the drawbacks from this decision can outweigh merits.

To some extent, it is true that real life experience trumps academic knowledge, because university education can only impart certain knowledge and technique, whereas real-life experiences , such as interpersonal skills, moral standards and social courtesy, can only be attained in the society. However, students should not ignore the disadvantages caused by taking a year off.

For students who seek for working opportunities, they may overlook or underestimate their disadvantaged situation. As fresh graduates from high schools, students normally do not have professional skills and working experiences, which make them less competitive in the labour market. Therefore, it is unlikely for them to find promising jobs and most of them end up with low-end "blue-collar" jobs which can hardly provide any working experience.

Many students start their journey with hopes to befriend with strangers, appreciate exotic cultures and deal with unexpected crisis, which can also be achieved in universities. Interestingly, university life can provide all the sensation that a young traveller crave-acquaint with new classmates, enjoy a long chat with international students and cope with assessments. On top of all, all this can be achieved with minimum cost and without falling behind their peers.

Nevertheless, the experiences obtained from work and travel are valuable, but given the constrains posed upon students, it is better for them to start university study right after the high school graduation.

Writing Feedback / Does technology make us less creative or not? [3]

Question:Modern technology has had a great influence on people's entertainment choices, making them less creative. Do you agree or disagree with this opinion.

Answer:
The lounge room of modern families is equipped with high-tech entertainment gears, such as plasma television, play station, blue-ray player. However, the belief that these high-tech appliances make users less creative and more sluggish becomes prevalent. Personally, my opinion is quite the opposite because modern technology expands the scoop of our imagination and it provides more intuitive tools for everyone to create.

Thanks to computer technology, film makers can wild their "magic mouse" and click "enchanted keyboard" to present their dream world on silver screens. At the early stage of hand drawing cartoon, film makers' imagination was confined with the technology at that time. Fortunately, the predicament has been solved after the invention of computer graphic technology which not only frees film makers' imagination but also helps them to present it more vividly than ever. The first digital drawing cartoon-Toy Story-literally astonished audiences because of its unprecedented imagination.

Moreover, technology has made the process of creation more intuitive and easier for everyone-from child to adult; from disabled users to normal ones; from human beings to other creatures-to exert their creativity. Interestingly, the magnificent invention from Apple-Ipad-can testify all the arguments: children can paint a picture whit their fingers on the screen and adults can compose a song with special apps; blind users can listen to audio books; even monkeys can doodle on that. Therefore, a great technology can break the barriers standing between dream and reality and help us to spread the wings of imagination.

In conclusion, modern technologies are tools to be utilised properly. They have great potential to enhance our creativity and simplify the process of creation.

Writing Feedback / Should the elderly be taken care by the society or family [2]

Question: some people say that older people should live with their adult children, while others think they should live in homes specially built for old people. which do you think is better practice?

ageing societies issue

Answer:
Population aging has become a salient issue that requires the involvement of individual families and the whole society. However, to what extent should family members of the elderly and the society share their responsibilities to take care of older people is a vital question to be answered. Personally, my stance is that the society should take the predominant role for the benefits of elderly.

In terms of demography, aging issues will emerge when the average life expectancy becomes longer and the health system become more robust, but it takes more than demographic policies to alleviate this matter because of the increased pressure on the younger generation. For countries like China, the single-child policy has been imposed for nearly four decades, which implies that for people who were born in 1960s, they were the only child in their families and now they have to provide accommodation, meals and medical services to parents all on their own. Meanwhile, they have to cope with pressures from work, social life and raising up their own kids. Therefore, it takes more than family members to impede the escalation of population aging.

In developed countries, retirement homes, where the elderly are treated with professional services, entertained with various facilities and socialized with others, have contributed significantly toward the sound physical condition, long life expectancy, and alleviating of loneliness to their residences.

It is necessary to point out that sending the elderly to retirement homes does not give their children the excuse to abdicate the responsibility to maintain the kinship between them. What should the younger generation do is to spend more time if not less visiting, caring and communicating with their parents.

All in all, the combination of professional service from retirement homes and emotional companionship from their children could be the ultimate solution to solve the aging issue, and the society should play a cardinal role.

Writing Feedback / Weight of people is increasing-- causations and resolutions [4]

Question: in some countries the average weight of people is increasing and their levels of health and fitness are decreasing.
what do you think are the causes of these problems and what measures could be take to solve them?

Answers
Public health is an important social issue not only because it is a vital facet of the government's concerns, but also because it can affect individuals' quality of life. Nowadays, more and more people are afflicted by obesity across countries and this situation is escalating since the new millennium. There are various reasons that cause this problem.

It is almost a common consensus that junk food is detrimental to consumers' health, but, strangely enough, more KFC and McDonalds stores have opened and there is no sign of a diminishing clientele. There is a rational explanation to this phenomenon that is the overwhelming pressure on urban dwellers and the unprecedented high pace of life. With extended working hours and amplified working loads, urban dwellers have found that it is a luxury to cook a decent meal at home. Meanwhile, due to the deteriorated economy, it is not affordable for most of families to dine in fancy restaurants. Naturally, the merits of fast food-fast and cheap-become so attractive to urban dwellers that people just ignore the cost of health.

It is urgent for the governments and NGOs to come up with solution to alleviate the public obesity issues. Given the analysis, it is imperative to advocate a healthier life style, which encourages people to pursue the balance between work and life, to slow down the pace of life deliberately, to treat their physical conditions as valuable assets. Secondly, the government should, on one hand, levy high tax rate on junk food and, on the other hand, to use the proceedings to fund campaigns promoting healthy lifestyle.

In conclusion, individuals should change their perception about life style and attempt to adopt healthy habits. Meanwhile, the government should endeavour to tackle obesity.

Writing Feedback / Nuclear war v.s. the Unitied Nations [2]

Question:Although there is no longer an immediate threat of nuclear war, peace seems as elusive as ever. In order to address this problem, the United Nations should be given a stronger role in global affairs in order to bring about world peace.

To what extent do you agree or disagree with this opinion?

Answer
Atomic booms, which brought the end to the World War Two, equip countries which have access to them with the power to deter the rest of the world by imbedding the apprehension of nuclear holocaust deeply into people's mind. It has been argued that the United Nations should be given more autonomy and authority to protect the world. However, I hold the opposite opinion.

The fundamental principle of determent is the ability to annihilate enemy, which is what nuclear weapons are capable of. Under this condition, the balance of world power has been achieved-countries possessing nuclear booms are afraid of their counterparts who have similar ability of destruction; countries without this power have to act diligently and cautiously and try to solve conflicts through diplomatic means. Therefore, the World War Three may never happen. However, if there were any inappropriate usage of this power, the consequence would be catastrophic. Thus it is imperative to impose absolutely rigid supervision on counties possessing this power.

Undeniably, the United Nations has taken a cardinal role to oversee the usage of nuclear power and curb nuclear proliferating, but this does not mean the UN should be given more power. The primary reason is that a more powerful United Nations may have the tendency to interfere some countries' domestic affairs. There are five countries which have the power of veto and, hence, these five countries would have the ability to act for their own benefits legitimately under the regime of the United Nations. Whenever countries resent decisions made by the United Nations, the UN has the power to "persuade" them by economic blockage, political intervention and even military invasion, which can be almost as destructive as atomic booms to small countries.

To conclude, it is important to understand the two-side effect of nuclear weapons and only by creating a multilateral world can we prevent the nuclear holocaust from happening. Giving too much power to the United Nations may be as dangerous as nuclear booms.