Graduate / In no more than 250 words, describe a real-life example of how strategic communication was used. [3]

In no more than 250 words, describe a real-life example of how strategic communication was used. The example can come either from your own professional experience or from an organization.

Please upload your Supplemental Essay.

Strategic Communication has immensely beneficial for achieving my personal and company goal. Throughout my diverse working experience which I working closely with various stakeholders from The government, School, Media, and SMSE has given me insight on how to apply differently execution of the Communication Plan. One of the examples is my current employment, as a merchant partnership at G. First and foremost, I set the Communication Objectives as a goal in accordance with the company's goal, which is to gain partnership with merchants to join our Cloud Kitchen program, particularly, the KPI is to gain the most valuable merchants along with potential small enterprises to sell their product in Cloud Kitchen using our Delivery apps platform, GF. By knowing my Audience, which in this case, my company has chosen the best performer merchants in Indonesia, I also did some research towards their business background and personality of the CEO/Business owner by simply understand the core value of their business through the website, social media, and sometimes I discuss with the PIC who handle the merchant in other division. After knowing the audience well, I set the face-to-face meeting/ conference call to exchanging the value between G company and Merchants. Hence, I present them the deck that explains a brief introduction of Cloud Kitchen product, I also communicate the value and benefits for merchants joining Cloud Kitchen such as low-risk expansion with lower cost structure, higher online sales, and unlocking delivery service demand as new consumer behavior, in return, G company will gain the percentage fee as a service platform. Lastly, I express the needs on how Cloud Kitchen business needs to work alongside the merchants to increase both revenues and also to help employments in Indonesia during a hard time in COVID-19. I somehow inspired by these processes of communication due to the conversation that brings the merchant and me to truly understand what we can do to benefit each other. As a result, I become the best Merchant Partnership in 2020 who consistently achieve the target by making 20 merchants live at 71 outlets of cloud kitchen.

Graduate / Strategic Communication - Statement of Academic Purpose [2]

Hi All,

Kindly need your help to

1st question:
Your statement of academic purpose (500 words) should clearly and concisely address the following:
·Your purpose and interest in pursuing the M.S. in Strategic Communication
·The specific skills and attributes that you will contribute to the program
·An aspect of the program that may present the greatest challenge for you
Please focus in particular on the connection between the program and your professional goals and experience.

statement of academic purpose

SMSE has become the backbone of Indonesia's Economic throughout the time of the pandemic COVID-19. They contribute 60 percent of Indonesia's GDP and absorb 97 percent of local manpower, according to the Ministry of Cooperatives and MSMEs. For the past two years, I have been grateful to be a part of G-F Cloud Kitchen, which encouraging SMSE to adapt to the need for digitalization and consumer demand. As Merchant Partnership, I Strategically communicate the value and needs of the Cloud Kitchen as a new business alternative and strategy to expanding the business with low risk. Working side by side with SMSE has deeply inspired my long-term career in empowering SMSE through Strategic Communication. Therefore, I believe pursuing M.S in Strategic Communication at C University is indisputably essential in achieving my goals.

Working in the biggest Food Delivery Digital Platform in South East Asia has developed my capability to manage a wide range of stakeholders, from the Largest Food Enterprise to Small Enterprise. Merchants and I exchanging the values that mutually benefit to achieve the business objectives; to scale up the Gross Merchandise Value (GMV). I was appointed to do partnership pitching to Stakeholders and organized their sales growth in Cloud Kitchen by communicating the Marketing and Campaign strategies both in GoFood Digital Platform and the Merchant's channel, successfully acquired 25 SMSE to expand in more than 80 outlets in cloud kitchen and grow more than 70% of SMSE's GMV 2 times higher compared to their original outlet outside cloud kitchen. As a result, Stakeholders can expand the store and help them to survive during the hard times. From this experience, I realized that the Digital advancement's ability to grow SMSE's business is tremendously needed to help Indonesia's National Economic Recovery during and post-pandemic. Hence, in the long-term, I aimed to build consultancy in Digital Strategic Communication that provides access to Digital Marketing and Business Communication Strategy to SMSE to grow their business. Thus, pursuing M.S Strategic Communication particularly focus on Digital Communication Strategy and Digital Media and Analytics course is suitable for my career.

Strategic communication Management offers both strategic and technical skills to prepare me as a Communication Leader. Working with diverse stakeholders, I will tremendously benefit from the "Strategic communication Management" course. Aside from my current job, my experience as a Communication Consultant in The Ministry of National Development Planning and Communication Development in Indonesia Mengajar provided me with leadership and problem-solving skills. I also establish the different communication channels and tools by using the personal and involvement approach. I am confident that my working experience will give a significant contribution to the course and capstone project.

Throughout my study, I will expand my network with students from diverse backgrounds and gain industry insight by participating in internship experiences and student clubs. Obtaining Strategic Communication at C University is my progression to the role of strategist. The reputation from N for its core of rigor and diverse community will help me to gain valuable learning experience. Drawing my passion as a communication specialist and a strong drive to help MSMEs in Indonesia has proven my determination for academic success in graduate school.

written by: Ratu Destiani Eka Putri

Scholarship / Business Development - YOUR PROPOSED COURSE AND INSTITUTION? (FOR AUSTRALIA AWARDS SCHOLARSHIP) [2]

The University of Melbourne - Master of Management (Marketing)

The program Master of Management (Marketing) will help me to support my current role as Business Development at G Company which currently focusing to develop Cloud Kitchen, as a part of Economy Recovery during the Covid-19 pandemic in Indonesia, it has a mission to help SME's to open a new store with the lower risk by provided kitchen in best strategic locations and given Marketing Activities such as to acquire new customer. Business Analyst and Decision-making course will help me to gain skill and experience to explore how to generate and analyst multiple information and process it to become the insights for solving the current business problems. This information is coming from important factor in business such as Marketing, Financial Management, Supply change management, and International business, with the best combination of an analytical and empirical approach to the practical situation. I believe this course would help me as my stepping stone to help 64 million SME's in Indonesia through creating the sustainable business for both companies and SME's by finding out the win-win scheme for scaling up Small Enterprise business, whereas Big enterprise has generated huge success in Cloud Kitchen. Moreover, the course in Marketing, Society and Sustainability will help me to understand the variety of social and economic that affecting the way marketing should executed, which suits best to Indonesia conditions that has the dynamic social and economic conditions. This course also will enable me to accelerate my practical skills to identify current public issues in a way interplay marketing to reach more public awareness towards the Cloud Kitchen as an economic recovery program for SME's. This course is the combination between communication and business which I passionate and believe could help SME's across Indonesia to be more exposed to the market.

Please kindly need your help to give feedback
Thank you and have a good day everyone!

Scholarship / Master Degree for pursuing Future Goals as CEO Startup- Chevening Essay (Personal Statement) [2]

The Personal Statement should be between 250-500 words and should answer the following three questions:
1.Why have you chosen to apply to the University of XYZ to study this subject?
2.Which personal qualities do you possess that will help you to successfully complete this programme of study?
3.How will studying this programme help you when you return home and in your future career?

my passion for Tourism and Heritage

I went to Aceh Singkil for research purpose and I am surprised that I have met countless children struggle to get Education, I see young people struggle to find a job and me as newcomer find it's hard to go to another district because of limited infrastructure. Despite all of the obstacle that I have found, I see Aceh Singkil has remarkable potential in terms of Tourism. They have Banyak Island which quite similar to Bali island. Tourism in Bali has proven to give the positive performance to drive the economy. In result, Employment grew and the unemployment rate fell significantly to 0.42% (22.345 people) February 2018 (Source: BPS Bali Province). I believe Pulau Banyak in Aceh Singkil will become the next Bali and help local people as economically. This issue becomes the issue that close to my heart and becomes a huge motivation to have a career in Social Entrepreneurs in order to create sustainable impact for the locals. It becomes my vision as a young generation.

I aspire to become future CEO to create social Entrepreneurship in Tourism and Heritage in order to empower the local people to become economically independent. To go further, I Plan to get Master Degree in order to get skill in Innovation Management in Practice and Design Thinking I choose to take MSc Entrepreneurship and Innovation at Edinburgh University, I believe I will get Knowledge how to implement innovation in Social Enterprise. Second, I will take MSc in Tourism, Heritage, and Sustainability at Glasgow University in order to have a deeper understanding to create sustainable Tourism. Lastly, I choose to take MSc Innovation Management and Entrepreneurship in University of Manchester in order to gain skill how to implement Tourism Entrepreneurship with technology

I have a passion for Travelling, Tourism, and Development. I have Two years Experience working and almost all of those are purposeful and connected one to another. When I work in Indonesia Mengajar (NGO who has a program to send young teacher in rule area, in order to increase the quality of Education). I have done Research area and those experience taught me to find the local champion as a key in order to create sustainable impact. Currently, I work as Reporting and Data Management in PINA Center (PINA is a facilitation scheme aimed to accelerate the private investment financing of national strategic projects). My responsibility is to provide Data for presenting National Strategic Projects to be offered to Investors from all over the world. By this far, I involved in the project to create 10 New Bali in Indonesia by getting MoU with The Ministry of Tourism in Indonesia.

I believe these two years of working experience in the Development area, my passion for Tourism and Heritage combine with the prestigious chance from Chevening to having the experiences to study Master in the UK will create me to be a leader that has confidence, competence and passion to create Tourism with sustain economically, socially and environmentally.

Scholarship / Networking is the Key to collaborate and create bigger impact - Chevening Essay [3]

Dear All,

Pelase Help me to review and give feedback to my essay

Chevening is looking for individuals with strong professional relationship building skills

please explain how you build and maintan relationship in a professional capacity

I learn about building relationship with human through Communication Psychology. As a Professional Public Relation, I met variety of People, but most of them are the Media. To broaden my networking I came to several Seminars and Program such as Jakarta Youth Innovative Project that allows me to meet Special Staff in the Ministry of National Development Planning, Mr Danang Ginanjar who also the chairman of MATA GARUDA (LPDP Scholarship Awardees community). I look up to have conversation with him after the session was finished, we have lunch together in round table, and I ask several things about what he does in his workplace. I was trying to make connection by showing interest. I try to make great impression when it comes to meet people, so that person would remember me. In the end we find the similarity in terms of issues that close to our heart, which is Education. I've come to realize that as NGO, Indonesia Mengajar which is currently my workplace needs collaboration. I initiate a small collaboration with his community, and he gave me his name card to continue to talk furthered. I take this very serious, I engage him through several chat in whatsapp.

I work in Creative Communication Division who has responsibility to create campaign and socialization for our main program to our target market. The aim of the project was to make people who have sophisticated background interest to apply to Youth Teacher Program batch XV. My teammate facing the problem because of lack of people who applied to our main program, I think this problem would take serious impact since teachers in rural area is urgently needed at this time in Indonesia. I offer the solution which I told my teammate to create online talk show for Youth Teachers socialization to LPDP Scholarship Alumni (Mata Garuda). In order make it happen, I contacted Mr Danang Ginanjar, who I known in previous program. He told me that he willing to help me in order to socialize Indonesia Mengajar to His community. He helped me and my teammate to next step by having meeting to create online seminars between Indonesia Menganar team and Mata Garuda. In the end of the meeting, he passed me to Mr Acang to finalize the process. The result was there were 178 people who has master degree and scholarship awardee background join the Whatsapp Seminars which encourage them to apply Indonesia Mengajar Program to become young teacher.

I am Glad that Mr Danang offers me a Job in PINA Center for Private Investment under the Ministry of National Development Planning. Currently, I met foreign investors from China and USA who tried to invest in National Project Priority. To go further network, I travel often; I get involved in persons, group and organization that have variety of interest. I believe Chevening Community will gave me wider network from all over the world which I will use to create collaboration in order to reach good purpose for many people that need the most such as social project.

Scholarship / I am a person who is always thinking big - Leadership Essay for Chevening Scholarship [2]

thinking big

Chevening is looking for individuals who will be future leaders or influencers in their home countries. Explain how you meet this requirement, using clear examples of your own leadership and influencing skills to support your answer.

(minimum word count: 100 words, maximum word count: 500 words)

I position myself as a person who always thinking big. It all started in final High School when I aspire to study far across the home; because I knew at that time I would have more opportunity to lead myself and to be able to expand the boundaries of my knowledge as well as experiences to grow.

To become a future leader, I am a true believer that it requires hard work, determination, perseverance, and positive attitude. I consider Leadership is a long process accumulation from demonstrating role as a Leader in every opportunity with the attitude I mentioned above. By "Long Process accumulation" I train myself to be able to get the soft skills to be a leader through Practical Learning Experiences.

17TH Years old me started a new life as a University Student in a little town called Jatinangor. I am glad that in my 3rd semester, I was given a chance to start knowing my passion through a project in the program "Global Youth Ambassador" which was held in Kocaeli, Turkey. As Indonesia representation, I work in a Social project focusing on Education and culture with students from all over the world in one and a half month duration. I become a teacher for Disabled Children in rehabilitation Center and Discussed world's Economic and political issues with another exchange participant. From living abroad, I gain new ability to live in diversity, open communications, and finding my new hobby to work towards development.

All those experience lead me to involve in International Youth Organization called AIESEC for the next two and a half year. AIESEC fits me in terms of its vision which "Creating leaders and give positive impact to the society". I put all my heart into a project because this was my privilege to create a project for the social cause and working with other brilliant future leaders. Even though I was junior in handling big conference, I was given a trusted to lead 18 people from various Universities in Bandung to run Indonesia Youth Speak Summit with Sustainable Development Goals Issues in National Scale. It was the Pilot Project in National, and it succeeded to invite 500 Young Leaders for becoming attendees, and amazing speakers; The Indonesian Government (Rizal Ramli, The Minister of Maritime Coordinator), International NGO (UNPF), Business Sectors, Startup (Go-jek), Entrepreneurs (Lookats Project). The Conference's aim was about to share their success story to applied SDG's issue in a variety of sectors. Behind those result, I have been through six months to see amazing growth process with my team in every hardship that I faced. I learn how to coach them, to be a facilitator, to be a problem solver, to be a good listener, to be able to know the SWOT of my team for them to give all their best talent but the most important things are to create an impact for society.

After that pace, I continue my journey to work for Indonesia Mengajar (NGO) and currently on the Ministry of National Development Planning. I go furthered to create the bigger impact because I am brave enough to do more for the world, as I feel every experience is a small step to reach my goals to become Future Founder of Startup in Tourism development.