Dissertations /
Retail managment research: TESCO as a retail store [2]
Before we begin, just a couple of questions/clarifications
isn't it comparative advantage not competitive? if we are talking about economy here that is
if not then don't worry about it
Also how long is this research paper? It may make a difference in terms of what you can write about and not be able to include etc
When I go about choosing a research topic for a broad area like this, I like to start with a general, still broad question about the topic of choice. Like for this, I would probably go with literally what you've put down, "What measures/factors allow TESCO to gain comparative advantage in the competitive global market?" or something along those lines. Because afterall, you don't always start off a paper like this knowing everything about the company/topic of choice, so you still want to leave some room for change/improvements as you begin your paper.
You would have around 1 page intro describing for the reader 1) what you will be researching about 2) little bit of background if necessary but most importantly 3) WHY it is important. Because if you don't tell them why your paper is important, then whats the point of doing it let alone reading it?
then you want to pick couple of areas you think gives TESCO its comparative advantage. still broad but more specific factors. I don't know much about this so I can't help you content wise but factors like its location (in terms of accessibility, competition and transportation) advertising (if any) consumer image etc. You probably know more about this than I do haha
But basically, fill the body up with different areas you think gives TESCO the comparative advantage and have at least 1 page conclusion bringing it all together. In addition, I like to have a page or two discussing about not only the company's present situation, but the future trends and outlooks.
Anyway sorry about the ramble. Good luck